How to Disable Chrome’s New Ad Blocker (On Certain Sites or All Sites)
Google Chrome now has a built-in ad blocker, designed to get rid of the ads that are intrusive or otherwise annoying, but allow ads from sites that follow specific guidelines. If you’re not into the idea of letting your browser control the ads you see, however, you can disable it pretty easily.
There are two ways to allow ads: you can allow all ads, or you can whitelist specific sites if Chrome’s ad blocker is causing a problem. We’ll detail both in this article.
Note: Ad blocking is only available in Chrome 64 and above, so if you aren’t seeing this feature, make sure your browser is up to date.
To nab control of your ad situation, you’ll first need to jump into Chrome’s Settings menu. Click the three dots in the upper right, then choose Settings.
Once in the Settings menu, scroll all the way down to the bottom and click on Advanced.
Scroll down a bit more, to the Privacy and Security section. Find the Content Settings option and click it.
There are a lot of options here, but you’re looking for the one titled “Ads.” Give it a click.
Interestingly, this is on by default, but the toggle makes it look like it’s off. Instead of disabling the feature by turning it off, you actually toggle to it “allow ads.” It’s sort of counter intuitive if you ask me.
If you’re not keen on allowing all ads to come through for every site but don’t mind it for specific sites, you can do that too.
Navigate to the site you want to show all ads on, then click the area just to the left of the URL—it’ll either show an “i” bubble or the word “Secure.”
In this new dropdown, click on Site Settings.
Find the “Ads” entry, then choose Allow in the menu.
From now on, all ads will be allows on that specific site, but intrusive ads will continue to be blocked on others.
Cameron Summerson is a die-hard Android fan, Chicago Bulls fanatic, metalhead, and cyclist. When he’s not pounding keys here at HTG, you can find him spending time with his wife and kids, spinning legs on the bike, chugging away on the 6-string, or being disappointed in the Bulls.