The Ultimate Guide to Yandex SEO by @TaylorDanRW

While Google has a strong presence in Russia, it’s vital that your SEO strategy takes Yandex into account.Yandex is the leading search engine in Russia (by blended market share), and due to recent legal changes (Google got slapped in Russian courts), they’ve also closed the gap on mobile.More than just a search engine, Yandex also provide a browser (YaBrowser), email, news, maps, paid advertising, and translator services to the Russian market, as well as in Belarus, Kazakhstan, the Ukraine, and

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How People Search: Classifying & Understanding User Intent by @TaylorDanRW

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now!In Google’s earlier days, the search engine relied heavily on text data and backlinks in order to establish rankings through periodic refreshes (known as the Google Dance).Since those days, Google search has become a sophisticated product with a plethora of algorithms designed to promote content and results that meet a

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SEO Experts Share Their Tips for Newbies by @TaylorDanRW

SEO Experts Share Their Tips for Newbies Given that Google offers no formal SEO training or certifications and it’s not a widely covered topic at universities, a lot of people who enter SEO are self-taught and often fall into this line of work through their careers. I have met a lot of really great, and some not so great, SEOs and people through this line of work and I’ve found it to be an extremely rewarding career choice. I’ve put

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