How People Search: Classifying & Understanding User Intent by @TaylorDanRW

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now!In Google’s earlier days, the search engine relied heavily on text data and backlinks in order to establish rankings through periodic refreshes (known as the Google Dance).Since those days, Google search has become a sophisticated product with a plethora of algorithms designed to promote content and results that meet a

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New Google Search Console Reports Have More Filtering Options by @MattGSouthern

Google’s new Search Console experience has some advanced filtering options that weren’t previously available when the public beta launched earlier this week.One of the most notable changes to the new Search Console is that reports now contain 16 months of data. Along with access to all this new data there are now new ways to filter it.Those who have access to the new Google Search Console can find the filters within the Search Performance report. Glenn Gabe of G-Squared Interactive

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5 Actionable Reports from the New Google Search Console by @5le

After a long wait, Google is starting to roll out their new search console with a significantly updated UI and up to 16 months of data.The Google Search Console has always been one of my favorite SEO tools.Having had one of my sites in the beta the last few months, I found myself relying on it even more.It will be great to have this much data available for all websites in my Google Search Console account.Even with the extended data

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Google Offers Image Search Indexing Tips by @martinibuster

Google’s John Mueller recently offered a fascinating insight into the kinds of images that are and are’t properly indexed by Google Image search. Getting indexed by Google search can be important for publishers because of the traffic. Others feel that ranking high in Google search doesn’t add value. Mueller’s advice offers something for publishers of both opinions, as well as interesting clues on how Google image search works.In a Google Webmaster Hangout, a publisher asked if it makes a difference

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Meet the Search Engines by @beanstalkim

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now!While we battle daily to create an uptick in our analytics when we’re reviewing our “google / organic” or “google / cpc” traffic, there can be a lot of missed opportunities.Sometimes it pays to take our blinders off and look at the myriad of other opportunities around us that can

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What Is Search Engine Optimization in 2018 by @MrDannyGoodwin

Search engine optimization (SEO), according to our definition, is:The process of optimizing a website – as well as all the content on that website – so it will appear in prominent positions in the organic results of search engines. SEO requires an understanding of how search engines work, what people search for, and why and how people search. Successful SEO makes a site appealing to users and search engines. It is a combination of technical and marketing.But there is no single

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5 Ways Voice Search Changed in 2017 & How to Prepare for 2018 by @ab80

OK, Google. What’s in store for SEO in 2018?The answer to that question might be a little too big for voice search to unpack, but if this holiday season has shown me anything, it’s that voice search is going to play a big role in 2018. Every electronics store I walked into was showcasing their latest virtual assistants, artificial intelligence, and smart home devices.Voice search is here to stay, and it has hit the mainstream in a big way.Voice search

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Why Search – and SEO – Is Important by @RyanJones

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now!In 2009, Bill Gates gave a speech at a private dinner where he famously said “the future of search is verbs.”Gates wasn’t talking about the words people type into search boxes, he was instead talking about why people search.Before we can understand why search is important, we

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Google Integrating Third Party Reviews in Local Search Results by @MattGSouthern

Google has been spotted integrating reviews from third party sources in the Knowledge Graph cards for Google My Business listings.Third party reviews from sites like TripAdvisor have been showing up in Knowledge Graph cards for hotels and resorts. These are included along with reviews left directly on Google.To be clear, this is different from the other update this year which saw Google aggregating reviews from third party sites within the “Reviews” tab. Third party reviews are now appearing after clicking

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Google Search Will No Longer Use Domains to Indicate Country Service by @MattGSouthern

Google search across desktop, mobile web, mobile apps, and Maps will no longer use country code top level domains (ccTLDs) to indicate where a user is searching from.Historically, Google has indicated the country service being access through the use of domains such as Google.ca, Google.nz, Google.com.br, and so on.Going forward the country service will automatically change based on location, without directing users to a different domain.Manually typing in a ccTLD will no longer bring users to the corresponding country service.

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