Google Releases Tool to Show Off Natural Language Search Capabilities by @MattGSouthern

Google’s research division has released a new tech demo of sorts, which shows off advancements the company has made toward understanding natural language.The new search experience, called “Talk to Books,” invites users to ask questions which Google will respond to with passages from books. Google claims the tool does not rely at all on keyword matching.I tested it out using the number one question every SEO wants an answer to: “How do I rank first in Google?” In this example

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Google Search Console is Notifying Site Owners About AMP Issues by @MattGSouthern

Site owners have been receiving e-mail notifications from Google Search Console regarding issues detected on AMP pages.Google prefaces the notification by saying the issues will not affect how pages show up in search results. Rather, Google is notifying webmasters about issues related to social media on AMP pages.”An evaluation of your site has revealed issues with some of your AMP pages. This issue will not affect your appearance on search, but with just a few changes, you could improve the

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Google Search Console Update: Filter Reports by Result Type by @MattGSouthern

Google has added a new feature to Search Console that will allow site owners to filter performance reports by ‘Search Appearance.’Search Appearance refers to the various ways a search result can be displayed according to how the content is marked up. This includes:Rich resultsAMP non-rich resultsAMP articleJob listingJob detailsWith this filter in place, site owners can isolate the performance of specific content types. So the report can display just the performance of AMP articles, or compare AMP articles versus non-rich

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How to Bring Back the “View Image” Button In Google Image Search

Google’s image-based search engine has been a staple of the internet for more than a decade. But this morning it got a little less useful: in addition to making the reverse image search tool harder to find, the “Show Image” button has disappeared.The button formerly functioned as a direct link to the image in question, allowing users to bypass the hosting web site itself. Its disappearance is apparently due to an agreement Google has made with the stock image provider

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How People Search: Classifying & Understanding User Intent by @TaylorDanRW

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now!In Google’s earlier days, the search engine relied heavily on text data and backlinks in order to establish rankings through periodic refreshes (known as the Google Dance).Since those days, Google search has become a sophisticated product with a plethora of algorithms designed to promote content and results that meet a

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New Google Search Console Reports Have More Filtering Options by @MattGSouthern

Google’s new Search Console experience has some advanced filtering options that weren’t previously available when the public beta launched earlier this week.One of the most notable changes to the new Search Console is that reports now contain 16 months of data. Along with access to all this new data there are now new ways to filter it.Those who have access to the new Google Search Console can find the filters within the Search Performance report. Glenn Gabe of G-Squared Interactive

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5 Actionable Reports from the New Google Search Console by @5le

After a long wait, Google is starting to roll out their new search console with a significantly updated UI and up to 16 months of data.The Google Search Console has always been one of my favorite SEO tools.Having had one of my sites in the beta the last few months, I found myself relying on it even more.It will be great to have this much data available for all websites in my Google Search Console account.Even with the extended data

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Google Offers Image Search Indexing Tips by @martinibuster

Google’s John Mueller recently offered a fascinating insight into the kinds of images that are and are’t properly indexed by Google Image search. Getting indexed by Google search can be important for publishers because of the traffic. Others feel that ranking high in Google search doesn’t add value. Mueller’s advice offers something for publishers of both opinions, as well as interesting clues on how Google image search works.In a Google Webmaster Hangout, a publisher asked if it makes a difference

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Meet the Search Engines by @beanstalkim

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now!While we battle daily to create an uptick in our analytics when we’re reviewing our “google / organic” or “google / cpc” traffic, there can be a lot of missed opportunities.Sometimes it pays to take our blinders off and look at the myriad of other opportunities around us that can

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What Is Search Engine Optimization in 2018 by @MrDannyGoodwin

Search engine optimization (SEO), according to our definition, is:The process of optimizing a website – as well as all the content on that website – so it will appear in prominent positions in the organic results of search engines. SEO requires an understanding of how search engines work, what people search for, and why and how people search. Successful SEO makes a site appealing to users and search engines. It is a combination of technical and marketing.But there is no single

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