Google AdWords Introduces Ad Unit for In-Store Products by @MattGSouthern

Google has announced plans to introduce local display ads for highlighting in-store products and sales.Unlike other Google ads, which typically spotlight products and services that can be ordered online, local display ads promote goods that can be acquired at brick and mortar locations.Rather than driving online traffic, the goal of local display ads is to drive more foot traffic.In order to run local display ads you must first have a local inventory feed set up for shopping ads.From there, you’ll

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Report shows ads for Google products appeared above competitors in 91% of searches

A Wall Street Journal investigation has found that when it comes to purchasing the ad space that sits above Google Search results, Google itself is one of the biggest buyers. The company’s products and those of its sister firms were found to appear in the most prominent ad positions almost every time.You’ve probably noticed how hard Google’s been pushing its Pixel smartphones since they launched last October. Ads for the handsets have been appearing everywhere, especially in the company’s Search results. The

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The best cybersecurity products and solutions for businesses

In an interconnected age where so much data is available, businesses are increasingly being targeted and compromised by cybercriminals. According to government findings, 90% of large and 74% of small firms reported a breach in 2014.And within the last few years, as technology has advanced and become more accessible to companies, threat levels have only increased. A report published by CYREN claims that cyber-attacks on businesses have grown by 144% over a four-year period. That’s certainly worrying, and firms clearly

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