How to Revamp Your Local SEO Strategy by @overthetopseo

Voice search and digital assistants are changing how people search for local businesses.This year, there will be more opportunities for local businesses to enhance their presence on search engines.Here are six tips to help you revamp your local SEO strategy.Visual search is going to make an impact soon.Many people prefer images as compared to text so expect them to search things using images.This is giving rise to a new technology for search engines known as the visual search engine.Google Lens

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How to Revamp Your Local SEO Strategy by @overthetopseo

Local SEO Strategy?What is that and how it can be done? Voice search and digital assistants are changing how people search for local businesses. This year, there will be more opportunities for local businesses to enhance their presence on search engines. Here are six tips to help you revamp your local SEO strategy. Visual search is going to make an impact soon. Many people prefer images as compared to text so expect them to search things using images. This is

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How to Create a Digital Marketing Predictive Analytics Model by @overthetopseo

Predictive analytics is the method of using historical and recent data to forecast future events, trends, and behaviors.In the context of marketing, predictive analytics involves the application of statistical analysis, machine learning algorithms, and analytical queries to structured and unstructured data sets in order to create predictive models.These models make marketing planning easier than ever by assigning numerical values to represent the likelihood of certain events happening.Agreed, this might sound rather technical for a digital marketer, but it’s not.In fact,

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The Complete Guide to Testing Your Accelerated Mobile Pages by @overthetopseo

Google launched Accelerated Mobile Pages – simply known as AMP – to make mobile web browsing faster.AMP allows you to rank higher in the mobile search results. However, only valid AMP pages are eligible to be displayed in the search results.Proper AMP testing is extremely crucial in order to remove any errors or warnings and get your pages indexed by Google.This guide will help you to understand the types of AMP errors and how you can fix them.Here are some tools that

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