Google Featuring Longer Snippets: What to Do Now by @natalieannhoben

Google recently announced that longer snippets in search results, or meta descriptions, were going to be displayed.What does this change mean? And might this impact your SEO strategy?The meta description describes the content that is featured on a webpage.Best practice is to include relevant keywords in it so that it will entice users to click. (Google doesn’t use the meta description for ranking purposes.)Since the meta description is displayed in search results, the verbiage it contains can help to persuade

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Faceted Navigation: Best Practices for SEO by @natalieannhoben

Faceted Navigation: Best Practices for SEO When it comes to large websites, such as e-commerce sites with thousands upon thousands of page, the importance of things like crawl budget cannot be understated. Building a website with an organized architecture and smart internal linking strategy is key for these types of sites. However, doing that properly oftentimes involves new challenges when trying to accommodate various attributes that are a common theme with e-commerce (sizes, colors, price ranges, etc.). Faceted navigation can

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