SEO Fundamentals: Your Guide to SEO Success Factors in 2018 by @MrDannyGoodwin

Ready to learn the secret to search engine optimization (SEO)?Well, I hate to break it to you, but there really is no secret.There is no secret sauce.There is no secret recipe.SEO isn’t about magic tricks or gaming the search algorithms.What you really need is a thorough understanding of what people want when they search – and why they want (or need) it.The fact that there is no big secret is what makes SEO so hard. It’s also a constantly moving

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What Is Search Engine Optimization in 2018 by @MrDannyGoodwin

Search engine optimization (SEO), according to our definition, is:The process of optimizing a website – as well as all the content on that website – so it will appear in prominent positions in the organic results of search engines. SEO requires an understanding of how search engines work, what people search for, and why and how people search. Successful SEO makes a site appealing to users and search engines. It is a combination of technical and marketing.But there is no single

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29 Experts on the Most Important 2018 Social Media Trends by @MrDannyGoodwin

The biggest social media trends of 2017 included video, influencer marketing, and bots.Now it’s time to get ready for 2018, and clearly, those trends aren’t going away soon.The next year you can be sure video and influencer marketing will continue to be top social media trends. Ephemeral marketing also seems poised to have a huge year.But (hopefully) one of the most important trends we’ll see in 2018 is businesses and brands finally recognizing the need to make authentic and emotional connections

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