Google AdWords Introduces Ad Unit for In-Store Products by @MattGSouthern

Google has announced plans to introduce local display ads for highlighting in-store products and sales.Unlike other Google ads, which typically spotlight products and services that can be ordered online, local display ads promote goods that can be acquired at brick and mortar locations.Rather than driving online traffic, the goal of local display ads is to drive more foot traffic.In order to run local display ads you must first have a local inventory feed set up for shopping ads.From there, you’ll

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Google Search Will No Longer Use Domains to Indicate Country Service by @MattGSouthern

Google search across desktop, mobile web, mobile apps, and Maps will no longer use country code top level domains (ccTLDs) to indicate where a user is searching from.Historically, Google has indicated the country service being access through the use of domains such as Google.ca, Google.nz, Google.com.br, and so on.Going forward the country service will automatically change based on location, without directing users to a different domain.Manually typing in a ccTLD will no longer bring users to the corresponding country service.

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Google: We Won’t Tell You When the Mobile-First Index Has Fully Rolled Out by @MattGSouthern

Google’s Gary Illyes stated at SMX East that the company will not announce when the mobile-first index is done rolling out.In fact, it may never be fully rolled out, as Illyes says there will always be some anomalies.This information comes from those in attendance at SMX East who were tweeting highlights from the conference.We aren’t going to tell you when we finish rolling out the mobile first index. Will always be some outliers.–@methode #SMX— Dan Leibson (@DanLeibson) October 25, 2017Plans

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