Instagram to Feature Carousel Ads in Stories by @MattGSouthern

A new ad unit is coming to Instagram stories, as advertisers can now feature up to three pieces of media per stories ad.Stories ads will display multiple pieces of media in a carousel-style format, similar to stories you would see posted by any of your Instagram contacts. Users can tap through, swipe back and forth or pause the content. Previously, Instagram stories ads were limited to either one photo or one video. Now they can feature either three of the

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Millions of Twitter Followers Lost After Crackdown on Fake Accounts by @MattGSouthern

Prominent Twitter users have collectively lost over a million followers as a result of federal and state inquiries into fake accounts.Entertainers, entrepreneurs, athletes, and media figures have all lost a significant number of followers. One thing they have in common is many of them bought followers from a company called Devumi.Twitter has vowed to take action on Devumi, but declined to comment on whether or not it is purging fake accounts. Followers began to vanish after the New York Times

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Instagram Introduces Type Mode for Text-Based Stories by @MattGSouthern

Instagram continues to build on its popular stories feature with an update geared toward text-only stories.Now stories can be published without a photo or video. Type mode allows users to create messages using a variety of typefaces and backgrounds.Type mode can be accessed from the camera screen with an option under the record button reading “Type.” Simply select type mode and write a message.From there, different text styles can be selected from the top of the screen. Text styles include

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Google Analytics Introduces New ‘Audiences’ Report by @MattGSouthern

Google is rolling out a new report in Analytics which analyzes a website’s custom audiences.This appears to be a quiet rollout with no official announcement, though Google is notifying users upon logging into Analytics.Here is the notification that comes up for those who have access to the new report:Clicking on “see report” will, of course, bring you to the report. It also triggers another notification with links to learn more about it.The report can be accessed manually by opening “Reports,”

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Google My Business Lets Restaurants Add Menus to Listings by @MattGSouthern

Google My Business is giving restaurants the ability to add and edit menus directly in their GMB listing.To be clear, this is different than the feature that existed previously where restaurants could add links to their menus. A feature also existed where restaurants could create and edit menus via the GMB API or third-party menu services.Instead of going through the GMB API or a third-party service, restaurants can now add a structured menu right in their own GMB page.Menus can

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Google My Business Now Lets Users Upload Videos by @MattGSouthern

Google My Business is bringing videos to the photos dashboard, allowing business owners to upload videos, and view videos uploaded by customers.The ability for businesses to upload videos to their own listing is a brand new feature, and could prove to be an effective marketing tool. The ability for customers to upload videos to another business’s listing is something that was introduced last year.Videos can be up to 30 seconds in length and will appear in the overview tab of

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New Google Search Console Reports Have More Filtering Options by @MattGSouthern

Google’s new Search Console experience has some advanced filtering options that weren’t previously available when the public beta launched earlier this week.One of the most notable changes to the new Search Console is that reports now contain 16 months of data. Along with access to all this new data there are now new ways to filter it.Those who have access to the new Google Search Console can find the filters within the Search Performance report. Glenn Gabe of G-Squared Interactive

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AMP URLs Will Soon Show Full Publisher Addresses by @MattGSouthern

AMP URLs will soon drop the ‘google.com/amp’ prefix and show the full address of the original publisher.The URLs of all AMPs in Google search begin with ‘google.com/amp’ because the pages are not loaded from the publisher’s server, they’re loaded from the Google AMP Cache. This allows Google to control the AMP experience and ensure the pages stay consistently fast.Publishers have long been at odds with the Google prefix— it’s the number one piece of feedback Google hears about AMP. Google

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Google PageSpeed Insights Now Measures Real World Speeds by @MattGSouthern

Google’s PageSpeed Insights tool has been upgraded with the ability to measure how fast a page performs in the real world.Previously, PageSpeed Insights would grade a page based on how many boxes it ticked on a list of best practices. It did not necessarily measure how fast a page loads.PageSpeed Insights will now pull data from the Chrome User Experience Report, allowing it to deliver more accurate results. Scores will be adjusted based on the new data, and the tool

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