Google’s Hilltop Algorithm – A Foundation for Modern SEO by @martinibuster

The Hilltop Algorithm is an important search engine algorithm that was adopted by Google in 2003. The Hilltop Algorithm influenced how SEO was practiced in 2004 and the influence continues today. As a web professional, it’s important to understand how the Hilltop Algorithm influenced SEO in order to build a strong foundation for understanding SEO today.The purpose of Hilltop Algorithm was to identify authoritative web pages to rank. It describes a system that worked alongside of PageRank to identify expert

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Google Chrome Issues Final Warning on HTTPS by @martinibuster

Google Chrome announced that it will show a prominent “Not Secure” message in the browser bar starting in October 2018. Consider this your final warning. After October 2018 Chrome and likely all other Chrome based browsers like Vivaldi will display enhanced security warnings that may create higher bounce rates for your site and concomitantly lower sales and conversions.Currently Google is displaying a green icon to indicate that a website is secure. Google reports that because so many sites are now

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Google’s New Algorithm Creates Original Articles From Your Content by @martinibuster

Google has published research of a new algorithm that can take yours and your competitor’s webpages and generate “coherent” articles. By creating original content, Google’s new algorithm can answer a user’s question without having to send them to another webpage.Google’s new algorithm works by summarizing web content using an algorithm that “extracts” your content then tosses out the irrelevant parts. This is similar to the algorithms used to generate featured snippets.These are called “extractive summaries” because they extract content from

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7 Insights Into How Google Ranks Websites by @martinibuster

Google’s algorithm is built around solving problems for users. That’s why there are featured snippets, carousels and local search specific results.   The implications of how Google understands user intent and how it uses that information to rank sites is very useful for developing a winning content strategy. The following are insights developed by studying patents and research papers published by Google itself.One of issues with identifying user intent is that almost every query contains multiple user intents. Google solves this

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Facebook Feed Changes – What Businesses Can Do Next by @martinibuster

Mark Zuckerberg announced major changes to the Facebook news feed that will affect the reach of businesses, brands and media. The goal of the change is to encourage more discussion between friends and families. Zuckerberg predicted that the change will definitely affect the reach of businesses, brands and media.Mark Zuckerberg’s announced:“I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”The focus of this change is

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Google Offers Image Search Indexing Tips by @martinibuster

Google’s John Mueller recently offered a fascinating insight into the kinds of images that are and are’t properly indexed by Google Image search. Getting indexed by Google search can be important for publishers because of the traffic. Others feel that ranking high in Google search doesn’t add value. Mueller’s advice offers something for publishers of both opinions, as well as interesting clues on how Google image search works.In a Google Webmaster Hangout, a publisher asked if it makes a difference

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Brute Force Password Hacks on the Rise by @martinibuster

A report earlier this month revealed that an easily searched database of 1.4 billion password credentials has been leaked and made available in dark web communities. These passwords can be used to automate the search for admin level server and CMS access to websites, regardless of platform. Earlier this month a Bitcoin subReddit was compromised. That hacking highlights that it doesn’t matter if you’re using WordPress, Joomla, phpBB or even hand coding your own CMS. If your password is weak

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How Chrome’s Ad Blocker Might Save the Ad Supported Internet by @martinibuster

In a move that goes beyond ordinary ad blockers, Google announced Chrome will begin blocking a large variety of advertisements. Because Chrome is the number one browser, this change will have a dramatic impact on how websites do business. While there is no cause for worry, you should still be concerned. In the long run this may actually benefit the Internet.Google earns a significant amount of income from displaying ads on websites. However third party ad blockers currently block a

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Maccabees Update: Google Confirms New Core Algorithm Changes by @martinibuster

Today we received confirmation from a Google spokesperson that “several minor changes” were made to the core algorithm this month.“We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy,” a Google spokesperson told Search Engine Journal.The timeframe with the most volatility for some websites was between December 12 and 14.Following published reports about the Maccabees Update, Danny Sullivan, Google’s public liaison for search, downplayed its significance on Twitter:Reports calling this a single

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