[DATA] What’s a Good AdWords CTR/CPA/Conversion Rate in 2018? by @egabbert

What’s a good click-through rate in Google AdWords?What about a good cost per click and a good cost per action?Is your AdWords conversion rate up to par?These are the $10,000 questions. (Why $10,000? That’s how much the average small to medium-sized business spends on AdWords every month. Large brands spend way more!)Whether you’re new to advertising on AdWords, or your agency just signed on a new client in an industry you haven’t worked with before, it’s useful to have some

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