How to Create Consumer-Centric Content by @infobrandz

In the modern world, the future of brands lies in the hands of the online community. Their collective voice has grown so powerful that it can single-handedly build a brand that everyone else will trust or topple down an entire enterprise until it’s reduced to nothingness.I have seen such events unfold before my eyes. They really aren’t really that uncommon.How often do you find posts on Facebook that roast a brand for a single mistake or oversight? They may not

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7 Proven Ways to Create Powerful Headlines for Your Content

You’ve seen the “STOP” and “SLOW DOWN” signs on your local highways, right? Even if you’re driving at 100 kph, you read them and obediently follow the instructions. You hardly ever miss them because they’re in your face with a clear message. That’s exactly what a magnetic headline does as well. It makes your readers stop and take notice, even if they have a hundred other posts on their Twitter or Facebook timelines. But if your headlines are boring, you’re

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Less Breaking Bad more House of Cards – Netflix wants 50% of its content to be original

Good news for fans of Netflix’s original programming – the streaming service has announced that over the next few years it’s planning to fill more than half of its streaming catalog with its own shows and films.Speaking at the Goldman Sachs’ Communacopia conference Tuesday, CFO David Wells said the change in the balance of content is part of a “multiyear transition” for the company and that it’s already “one-third to halfway” to meeting its target. Netflix already has a slew

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Microsoft introduces new policies to help fight terrorist content on its services

As terrorist organizations increasingly turn to the internet as an effective recruitment and propaganda tool, more companies are introducing policies to combat the problem. The latest big firm to fight back against online “terrorist content” is Microsoft, which has now officially banned the material from its consumer services, including Outlook, Xbox Live, and Docs.“We have a responsibility to run our various Internet services so that they are a tool to empower people, not to contribute, however indirectly, to terrible acts,”

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How To Increase the Consumption of Your Blog Content

Creating quality content requires a lot of time and effort. A well researched 1000-1500 word blog post can take you between 2 to 5 hours (sometimes even more) to write.But is your hard work really worth it? Is anyone reading your content?According to Hubspot, more than 60% of readers never read more than 40% of a blog post. That means most of your content never gets consumed.The “time on page” of your individual blog posts is a good indicator of

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The EU could force streaming sites to show more European content and contribute to its production

The European Union is setting out new proposals that could force US streaming services such as Netflix and Amazon Prime Video to show more European TV shows and movies in the continent. Sites are also asked to prominently feature the titles and make financial contributions toward their production.The news comes from a report in the Financial Times, which has seen a draft of the proposals due to be announced next week. They state that in European countries, 20 percent of

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