Top 5 Reasons You Should Hire a Ghostwriter to Write Your Content by @ronlieback

Editor’s note: This is the first piece in a mini-series discussing the many benefits of hiring a ghostwriter.Any C-level execs who say writing is a simple task are full of themselves.Some writers may create drafts quicker than others, but most of the time when this happens the writing quality suffers. And when quality suffers, so does the messaging.What’s the point of creating content if people can’t relate, especially on an emotional level?And, more importantly, what does sloppy writing say about

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Google’s New Algorithm Creates Original Articles From Your Content by @martinibuster

Google has published research of a new algorithm that can take yours and your competitor’s webpages and generate “coherent” articles. By creating original content, Google’s new algorithm can answer a user’s question without having to send them to another webpage.Google’s new algorithm works by summarizing web content using an algorithm that “extracts” your content then tosses out the irrelevant parts. This is similar to the algorithms used to generate featured snippets.These are called “extractive summaries” because they extract content from

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YouTube’s problematic Content ID says white noise is copyrighted

A YouTube content creator recently found his video the subject of multiple content claims, meaning several people are trying to claim ownership of white noise.Sebastian Tomczak a.k.a “littlescale”, a music technologist based in Australia, told TorrentFreak he received several complaints on his video, which he created via a noise generator.My ten hour white noise video now has five copyright claims! 🙂 pic.twitter.com/dX9PCM1qGx— Sebastian Tomczak (@littlescale) January 4, 2018The original video is a ten hour-long video of white noise; not too

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10 Content Types That Will Boost Your Traffic by @alextachalova

Need to attract new visitors and boost your organic and social media traffic?Below are 10 types of content that helped me do just that.Consider these content types next time you’re prioritizing what content to create.You must have heard it a hundred times that roundups don’t work. I disagree!Why? Because I did some research.Using BuzzSumo, I found out that among the top 5 most popular Search Engine Journal posts was a roundup post (47 Experts on the Top SEO Trends That

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YouTube to crack down harder on extremist content

After removing thousands of videos featuring slain extremist cleric Anwar al-Awlaki (pictured above) from its platform earlier this week, YouTube is expanding its takedown policy to cover even more content that includes “people and groups that have been designated as terrorist by the U.S. or British governments,” reports Reuters.The change will affect videos that don’t feature acts of violence or hateful speech (which are already barred), and the move signals further efforts by the company to prevent the spread of

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How to Create Consumer-Centric Content by @infobrandz

In the modern world, the future of brands lies in the hands of the online community. Their collective voice has grown so powerful that it can single-handedly build a brand that everyone else will trust or topple down an entire enterprise until it’s reduced to nothingness.I have seen such events unfold before my eyes. They really aren’t really that uncommon.How often do you find posts on Facebook that roast a brand for a single mistake or oversight? They may not

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7 Proven Ways to Create Powerful Headlines for Your Content

You’ve seen the “STOP” and “SLOW DOWN” signs on your local highways, right? Even if you’re driving at 100 kph, you read them and obediently follow the instructions. You hardly ever miss them because they’re in your face with a clear message. That’s exactly what a magnetic headline does as well. It makes your readers stop and take notice, even if they have a hundred other posts on their Twitter or Facebook timelines. But if your headlines are boring, you’re

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Less Breaking Bad more House of Cards – Netflix wants 50% of its content to be original

Good news for fans of Netflix’s original programming – the streaming service has announced that over the next few years it’s planning to fill more than half of its streaming catalog with its own shows and films.Speaking at the Goldman Sachs’ Communacopia conference Tuesday, CFO David Wells said the change in the balance of content is part of a “multiyear transition” for the company and that it’s already “one-third to halfway” to meeting its target. Netflix already has a slew

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Microsoft introduces new policies to help fight terrorist content on its services

As terrorist organizations increasingly turn to the internet as an effective recruitment and propaganda tool, more companies are introducing policies to combat the problem. The latest big firm to fight back against online “terrorist content” is Microsoft, which has now officially banned the material from its consumer services, including Outlook, Xbox Live, and Docs.“We have a responsibility to run our various Internet services so that they are a tool to empower people, not to contribute, however indirectly, to terrible acts,”

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How To Increase the Consumption of Your Blog Content

Creating quality content requires a lot of time and effort. A well researched 1000-1500 word blog post can take you between 2 to 5 hours (sometimes even more) to write.But is your hard work really worth it? Is anyone reading your content?According to Hubspot, more than 60% of readers never read more than 40% of a blog post. That means most of your content never gets consumed.The “time on page” of your individual blog posts is a good indicator of

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