How to Set up Google Analytics Goals & 7 Tips to Get Ahead by @joshuacmccoy

Determining objectives for a website is essential in justifying the need for a website in the first place.Creating goals for these objectives in your analytics platform are likewise important for understanding the success of your marketing and advertising efforts toward meeting the overall site objectives.Setting up goals in your analytics platform are rather easy. Essentially, the hardest part of this process is having all decision-makers agree on the objectives of the site.Through collaboration, your team should determine how the website

Read more

Google Analytics Introduces New ‘Audiences’ Report by @MattGSouthern

Google is rolling out a new report in Analytics which analyzes a website’s custom audiences.This appears to be a quiet rollout with no official announcement, though Google is notifying users upon logging into Analytics.Here is the notification that comes up for those who have access to the new report:Clicking on “see report” will, of course, bring you to the report. It also triggers another notification with links to learn more about it.The report can be accessed manually by opening “Reports,”

Read more

How to Create a Digital Marketing Predictive Analytics Model by @overthetopseo

Predictive analytics is the method of using historical and recent data to forecast future events, trends, and behaviors.In the context of marketing, predictive analytics involves the application of statistical analysis, machine learning algorithms, and analytical queries to structured and unstructured data sets in order to create predictive models.These models make marketing planning easier than ever by assigning numerical values to represent the likelihood of certain events happening.Agreed, this might sound rather technical for a digital marketer, but it’s not.In fact,

Read more

Facebook Analytics: A Beginner’s Guide by @AdamHeitzman

With the number of features Facebook offers to those who use it for business purposes, it can be difficult to know exactly what’s available and which features can benefit your business.On top of that, Facebook often makes new bells and whistles available without a whole lot of fanfare.But if you take the time to do your own research into the tools Facebook offers, you’ll find it a rich source of information on customer behavior!Case in point: Facebook Analytics.Facebook has been

Read more

How to Add Google Analytics to WordPress

How to Add Google Analytics to WordPress? Adding Google Analytics to WordPress is a painless process. There are numerous ways to do it. Today, we will follow some simple steps to get it added. There is a plugin in the WordPress Plugin Repository that allows us to not only add the Google Analytics code, but load it in such a way that passes the Google PageSpeed Insights test. By default, the Google Analytic’s script has a low 2 hour cache

Read more