Google’s Hilltop Algorithm – A Foundation for Modern SEO by @martinibuster

The Hilltop Algorithm is an important search engine algorithm that was adopted by Google in 2003. The Hilltop Algorithm influenced how SEO was practiced in 2004 and the influence continues today. As a web professional, it’s important to understand how the Hilltop Algorithm influenced SEO in order to build a strong foundation for understanding SEO today.The purpose of Hilltop Algorithm was to identify authoritative web pages to rank. It describes a system that worked alongside of PageRank to identify expert

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Google’s New Algorithm Creates Original Articles From Your Content by @martinibuster

Google has published research of a new algorithm that can take yours and your competitor’s webpages and generate “coherent” articles. By creating original content, Google’s new algorithm can answer a user’s question without having to send them to another webpage.Google’s new algorithm works by summarizing web content using an algorithm that “extracts” your content then tosses out the irrelevant parts. This is similar to the algorithms used to generate featured snippets.These are called “extractive summaries” because they extract content from

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Maccabees Update: Google Confirms New Core Algorithm Changes by @martinibuster

Today we received confirmation from a Google spokesperson that “several minor changes” were made to the core algorithm this month.“We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy,” a Google spokesperson told Search Engine Journal.The timeframe with the most volatility for some websites was between December 12 and 14.Following published reports about the Maccabees Update, Danny Sullivan, Google’s public liaison for search, downplayed its significance on Twitter:Reports calling this a single

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