[DATA] What’s a Good AdWords CTR/CPA/Conversion Rate in 2018? by @egabbert

What’s a good click-through rate in Google AdWords?What about a good cost per click and a good cost per action?Is your AdWords conversion rate up to par?These are the $10,000 questions. (Why $10,000? That’s how much the average small to medium-sized business spends on AdWords every month. Large brands spend way more!)Whether you’re new to advertising on AdWords, or your agency just signed on a new client in an industry you haven’t worked with before, it’s useful to have some

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4 Advanced AdWords Audience Targeting Tactics by @iambenwood

The audience targeting options available to PPC advertisers across both search and social are constantly evolving.In the past few years, advertisers have begun to be able to target custom audiences through search network campaigns, create similar audiences to mimic users who have completed a desired action on their website and target users via mailing list upload features such as customer match.In this post, I will outline four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and

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Google AdWords Introduces Ad Unit for In-Store Products by @MattGSouthern

Google has announced plans to introduce local display ads for highlighting in-store products and sales.Unlike other Google ads, which typically spotlight products and services that can be ordered online, local display ads promote goods that can be acquired at brick and mortar locations.Rather than driving online traffic, the goal of local display ads is to drive more foot traffic.In order to run local display ads you must first have a local inventory feed set up for shopping ads.From there, you’ll

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The AdWords Bidding Strategy for Faster ROI

Hello again. Since I’ve been involved with Pay Per Click (PPC) advertising using AdWords for a while now, I have written several articles on the topic from keywords to building a campaign and even the process of setting up a partner profile and AdWords MCC. My time on the Google North American AdWords Agency Support team has definitely provided a wealth of information and insight on the platform.For this article I will discuss some great techniques for bidding that will

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