Google AdWords Introduces Ad Unit for In-Store Products by @MattGSouthern

Google has announced plans to introduce local display ads for highlighting in-store products and sales.Unlike other Google ads, which typically spotlight products and services that can be ordered online, local display ads promote goods that can be acquired at brick and mortar locations.Rather than driving online traffic, the goal of local display ads is to drive more foot traffic.In order to run local display ads you must first have a local inventory feed set up for shopping ads.From there, you’ll

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The AdWords Bidding Strategy for Faster ROI

Hello again. Since I’ve been involved with Pay Per Click (PPC) advertising using AdWords for a while now, I have written several articles on the topic from keywords to building a campaign and even the process of setting up a partner profile and AdWords MCC. My time on the Google North American AdWords Agency Support team has definitely provided a wealth of information and insight on the platform.For this article I will discuss some great techniques for bidding that will

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