8 Signs It’s Time to Fire a Bad Client & How to Do It by @AdamHeitzman

No one likes having to fire a client, but sometimes it’s for the best.Toxic clients are more than just difficult to deal with – they can make your agency less productive and profitable, too.Here’s when and how you should say goodbye to a bad client.Every situation is unique, but bad clients tend to have some traits in common.If any of these red flags remind you of a client in your roster, your agency might be better off dropping them.Do you

Read more

Facebook Analytics: A Beginner’s Guide by @AdamHeitzman

With the number of features Facebook offers to those who use it for business purposes, it can be difficult to know exactly what’s available and which features can benefit your business.On top of that, Facebook often makes new bells and whistles available without a whole lot of fanfare.But if you take the time to do your own research into the tools Facebook offers, you’ll find it a rich source of information on customer behavior!Case in point: Facebook Analytics.Facebook has been

Read more

How to Use Facebook Page Insights Like an Expert by @AdamHeitzman

By now, most business owners and marketers know how important it is to have a Facebook business page.Facebook is a platform that provides an easy way for you and your customers and prospects to interact with each other. It’s also a fantastic place to:Alert people about sales and coupons.Announce new products or services.Highlight your lesser-known products.Share photos of your company’s community involvement in events such as 5K runs.But even if you’re sharing the right variety of content on your business

Read more