SEO Fundamentals: Your Guide to SEO Success Factors in 2018 by @MrDannyGoodwin

Ready to learn the secret to search engine optimization (SEO)?Well, I hate to break it to you, but there really is no secret.There is no secret sauce.There is no secret recipe.SEO isn’t about magic tricks or gaming the search algorithms.What you really need is a thorough understanding of what people want when they search – and why they want (or need) it.The fact that there is no big secret is what makes SEO so hard. It’s also a constantly moving

Read more

Top 5 Reasons You Should Hire a Ghostwriter to Write Your Content by @ronlieback

Editor’s note: This is the first piece in a mini-series discussing the many benefits of hiring a ghostwriter.Any C-level execs who say writing is a simple task are full of themselves.Some writers may create drafts quicker than others, but most of the time when this happens the writing quality suffers. And when quality suffers, so does the messaging.What’s the point of creating content if people can’t relate, especially on an emotional level?And, more importantly, what does sloppy writing say about

Read more

8 Signs It’s Time to Fire a Bad Client & How to Do It by @AdamHeitzman

No one likes having to fire a client, but sometimes it’s for the best.Toxic clients are more than just difficult to deal with – they can make your agency less productive and profitable, too.Here’s when and how you should say goodbye to a bad client.Every situation is unique, but bad clients tend to have some traits in common.If any of these red flags remind you of a client in your roster, your agency might be better off dropping them.Do you

Read more

All-New Google News App Now Available on iPhone and iPad by @MattGSouthern

Google has released a completely revamped version of its Google News app on the iOS App Store.The new Google News improves upon the old Newsstand app, and has been designed to compete directly with Apple News.We covered the major changes to Google News when they were first announced last week, but here is a summary of the key updates:A “For You” section surfaces news articles based on browsing history and utilizes artificial intelligence.A “Headlines” section features non-personalized news articles from

Read more

How to Set up Google Analytics Goals & 7 Tips to Get Ahead by @joshuacmccoy

Determining objectives for a website is essential in justifying the need for a website in the first place.Creating goals for these objectives in your analytics platform are likewise important for understanding the success of your marketing and advertising efforts toward meeting the overall site objectives.Setting up goals in your analytics platform are rather easy. Essentially, the hardest part of this process is having all decision-makers agree on the objectives of the site.Through collaboration, your team should determine how the website

Read more

Facebook Introduces Voice Posts, a Stories Archive, and Cloud Storage by @MattGSouthern

Facebook is adding three new features which include a new type of post, an archive of stories, and the ability to save photos and videos in the cloud.These new features will first be rolled out in India, before making their way to the rest of the world soon after.Facebook’s new voice posts will allow users to create audio-only messages. This option will be available while using the app’s built-in camera.Following in Instagram’s footsteps, Facebook will soon allow users to keep

Read more

The Ultimate Guide to Yandex SEO by @TaylorDanRW

While Google has a strong presence in Russia, it’s vital that your SEO strategy takes Yandex into account.Yandex is the leading search engine in Russia (by blended market share), and due to recent legal changes (Google got slapped in Russian courts), they’ve also closed the gap on mobile.More than just a search engine, Yandex also provide a browser (YaBrowser), email, news, maps, paid advertising, and translator services to the Russian market, as well as in Belarus, Kazakhstan, the Ukraine, and

Read more

Google’s Hilltop Algorithm – A Foundation for Modern SEO by @martinibuster

The Hilltop Algorithm is an important search engine algorithm that was adopted by Google in 2003. The Hilltop Algorithm influenced how SEO was practiced in 2004 and the influence continues today. As a web professional, it’s important to understand how the Hilltop Algorithm influenced SEO in order to build a strong foundation for understanding SEO today.The purpose of Hilltop Algorithm was to identify authoritative web pages to rank. It describes a system that worked alongside of PageRank to identify expert

Read more

Google Chrome Issues Final Warning on HTTPS by @martinibuster

Google Chrome announced that it will show a prominent “Not Secure” message in the browser bar starting in October 2018. Consider this your final warning. After October 2018 Chrome and likely all other Chrome based browsers like Vivaldi will display enhanced security warnings that may create higher bounce rates for your site and concomitantly lower sales and conversions.Currently Google is displaying a green icon to indicate that a website is secure. Google reports that because so many sites are now

Read more

Google’s New Algorithm Creates Original Articles From Your Content by @martinibuster

Google has published research of a new algorithm that can take yours and your competitor’s webpages and generate “coherent” articles. By creating original content, Google’s new algorithm can answer a user’s question without having to send them to another webpage.Google’s new algorithm works by summarizing web content using an algorithm that “extracts” your content then tosses out the irrelevant parts. This is similar to the algorithms used to generate featured snippets.These are called “extractive summaries” because they extract content from

Read more
1 2 3 93