Submit Your Site to Google [how to] Whether you’re a webmaster for a small business, neighborhood organization, or personal blog, odds are that you’d like your site to be easily found by those looking for it. And considering Google is the go-to destination for many individuals interested in searching for something online, it’s imperative that the tech giant’s search engine be aware of your site’s existence. Fortunately, it’s easy (and free) to add a website to Google’s results, and doingRead more
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.
The way in which digital marketing has developed since the 1990’s and 2000’s has changed the way brands and businesses utilize technology and digital marketing for their marketing. Digital marketing campaigns are becoming more prevalent, as digital platforms are increasingly incorporated into marketing plans, and as people use digital devices instead of going to physical shops.
Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.[6
What Are Backlinks and Why They Matter It’s hard to imagine using the World Wide Web without the benefit of search engines, though there actually was a time when websites existed, yet tools like Google didn’t. During the dawn of the digital age, links from one website to another were how people discovered new destinations on the Web. But even all these years later, at a time when Google generates billions of results pages daily, these backlinks still serveRead more
Create Quality Backlinks Having an effective backlinks strategy can make a dramatic difference in the amount of traffic your website receives from search engines. And while building a bounty of reputable backlinks takes time and a bit of research, it can be more than worth the effort once you see your site reach the top of Google’s rankings. If you’re interested in learning how to get quality backlinks to boost the SEO for your small business, here are five winningRead more
Free Conversion Rate Optimization Tools Today, successful web marketing is all about driving up conversion rates. Getting lots of people to visit your website is challenging enough. Even more so is to convert these visitors because, if they don’t convert, then you don’t profit. Conversion rate optimization tools can track features that keep visitors in the sales funnel. Many are free, allowing you to affordably track insights such as usability, landing page design features, and call-to-action effectiveness. There are, fortunately,Read more
Website Monetization If you own a website and are attempting (or succeeding) at making money off that website, you already know a thing or two about monetization. While the process of monetization can be challenging and complex, the concept is rather simple. Monetization simply refers to making money from a website. There are a wide range of ways to monetize a website (more on this below) and endless permutations of strategies that can be devised and implemented to make moneyRead more
Common Monetization Mistakes Mistake #1: You’ve Turned Off AdSense Text Ads For a lot of website owners, Google AdSense (or another ad network) is a primary source of revenue. Yet many have a far-from-optimal implementation of AdSense on their websites, which means they’re effectively leaving money on the table with each visitor that comes through. One of the biggest decisions relates to serving text ads or image ads on your site: you have the option of showing only image-based adsRead more
Social Media Management Tools When you’re considering what is the best social media management tools, it comes down to three key ideas:Engagement, Analytics, and the networks your customers populate. Some social media managers opt for a single tool, while others use multiple tools – particularly in Enterprise environments. Which social media management tool should you pick? Read on to discover how to choose the right platform for you, and for our list of the 10 best. How to ChooseRead more
Monetizing Secrets There are several advertising and monetization options, and your website niche, target audience, traffic volume, and visitor behavior will determine which options are the most reasonable for your particular website. We are going to show you 10 monetization options that have broad applications, allowing you to start generating revenue, whether you are trying to turn your website into a profitable business or just cover some of your operating expenses. Don’t try and do all of these at onceRead more
Monetizing Website It’s not a myth that you can make money with your website. A lot of websites on the Internet are made for one simple reason – to generate income. In most cases, it’s not just a hobby. Whether you are trying to get rich or just looking for some funds to cover the hosting/domain expenses, here are some of the ways to do so. Keep in mind that some of the strategies are more or less passive while someRead more
WordPress Visitors In this article, and the attached video, I will walk you through the process of allowing Facebook to “collect” the visitors of your WordPress web site into an “audience” that you can later advertise to from Facebook. First though, why would you want to do this? Well, when people visit your web site, they often arrive there from a variety of means, and the first page they visit can realistically be any public page on the web site.Read more