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Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.
The way in which digital marketing has developed since the 1990’s and 2000’s has changed the way brands and businesses utilize technology and digital marketing for their marketing. Digital marketing campaigns are becoming more prevalent, as digital platforms are increasingly incorporated into marketing plans, and as people use digital devices instead of going to physical shops.
Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.[6
Website Builders Wondering what it takes to build and host your own wiki? Perhaps you want to run your own custom-themed encyclopedia, or host living documentation for your organization. Whatever your specific case is, the following tips and guidelines will help you identify the best tools and vendors for building and hosting your wiki. Background on Wikis A wiki is a collection of pages — or an entire website — dedicated to modifiable content that is contributed and maintained byRead more
Website Builders [guide] Wondering what it takes to build and host your own wiki? Perhaps you want to run your own custom-themed encyclopedia, or host living documentation for your organization. Whatever your specific case is, the following tips and guidelines will help you identify the best tools and vendors for building and hosting your wiki. Background on Wikis A wiki is a collection of pages — or an entire website — dedicated to modifiable content that is contributed andRead more
Bing SEO How useful is it? If you’re like most small-business webmasters, the term “search engine” likely conjures one name in your mind: Google. But despite the fact that the California-based company handles nearly two-thirds of online searches in the U.S.—and an even larger percentage of the global market—Google’s not the only game in town. Microsoft’s competing product, Bing, might only account for a small fraction of the industry’s market share, but that’s still more than 100 million active users.Read more
Web Hosting FAQ Have you found yourself in a position where you need to develop a website or online project and don’t know where to begin? If your initial reaction to the term “hosting plan” is a customer service guide for a hotel, you might find the website hosting FAQ as helpful as it is informative. What Is the Difference Between a Website Builder and Website Hosting? While it can be easy to confuse the two—and the desire to interchangeRead more
Google Crawl If you manage a blog, e-commerce store, or other type of site that posts frequent updates, you’d likely love for your fresh content to be found by readers as quickly as possible. But since a significant segment of your site’s traffic probably comes from search engines—namely Google—your success, to some extent, depends upon how frequently your site is scanned for new content. At this point, you might be wondering, “How do I update Google Search results for myRead more
Website Design important If you’re a small business owner in any industry, having a website that attracts and engages your current and potential customers should be a top priority. But what’s the best route to take, and are there any rules of thumb you should keep in mind? This article covers a few best practices for business website design, with a goal of helping your online presence make a difference in your bottom line. Your Template Makes All the DifferenceRead more
Submit Your Site to Google [how to] Whether you’re a webmaster for a small business, neighborhood organization, or personal blog, odds are that you’d like your site to be easily found by those looking for it. And considering Google is the go-to destination for many individuals interested in searching for something online, it’s imperative that the tech giant’s search engine be aware of your site’s existence. Fortunately, it’s easy (and free) to add a website to Google’s results, and doingRead more
What Are Backlinks and Why They Matter It’s hard to imagine using the World Wide Web without the benefit of search engines, though there actually was a time when websites existed, yet tools like Google didn’t. During the dawn of the digital age, links from one website to another were how people discovered new destinations on the Web. But even all these years later, at a time when Google generates billions of results pages daily, these backlinks still serveRead more
Create Quality Backlinks Having an effective backlinks strategy can make a dramatic difference in the amount of traffic your website receives from search engines. And while building a bounty of reputable backlinks takes time and a bit of research, it can be more than worth the effort once you see your site reach the top of Google’s rankings. If you’re interested in learning how to get quality backlinks to boost the SEO for your small business, here are five winningRead more