12 Reasons Why Your Business Absolutely Needs SEO by @searchmastergen

Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf.SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important?These 12 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their brand to the next

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Google Assistant Can Recognize Cat and Dog Breeds Using Photos by @MattGSouthern

Google is getting smarter when it comes to image recognition with updates rolled out to Google Assistant and Google Photos.Google Lens, which is built into Assistant and Photos, is now capable of recognizing specific breeds of dogs or cats. Just take a photo of a cat or dog with Lens, or get Lens to analyze a photo that already exists on your device.Lens will analyze the photo and, if it finds a match, pull a snippet of information about the

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Google Releases Tool to Show Off Natural Language Search Capabilities by @MattGSouthern

Google’s research division has released a new tech demo of sorts, which shows off advancements the company has made toward understanding natural language.The new search experience, called “Talk to Books,” invites users to ask questions which Google will respond to with passages from books. Google claims the tool does not rely at all on keyword matching.I tested it out using the number one question every SEO wants an answer to: “How do I rank first in Google?”In this example Google

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[DATA] What’s a Good AdWords CTR/CPA/Conversion Rate in 2018? by @egabbert

What’s a good click-through rate in Google AdWords?What about a good cost per click and a good cost per action?Is your AdWords conversion rate up to par?These are the $10,000 questions. (Why $10,000? That’s how much the average small to medium-sized business spends on AdWords every month. Large brands spend way more!)Whether you’re new to advertising on AdWords, or your agency just signed on a new client in an industry you haven’t worked with before, it’s useful to have some

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Google Search Console is Notifying Site Owners About AMP Issues by @MattGSouthern

Site owners have been receiving e-mail notifications from Google Search Console regarding issues detected on AMP pages.Google prefaces the notification by saying the issues will not affect how pages show up in search results. Rather, Google is notifying webmasters about issues related to social media on AMP pages.”An evaluation of your site has revealed issues with some of your AMP pages. This issue will not affect your appearance on search, but with just a few changes, you could improve the

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How a Laser-Focused Niche Can Boost Your SEO Agency’s Growth by @jeremyknauff

You’ve probably heard about the importance of focusing on a niche, but if you’re like many people, you may have dismissed the concept, thinking that it would limit your options.The truth is that focusing on a highly defined niche enables you to achieve greater results, and to do so more quickly than you ever could as a generalist.Right now, you might be thinking “No way Jeremy, a that’s not right for me, I’d rather target everyone. That give me more

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Google Search Console Update: Filter Reports by Result Type by @MattGSouthern

Google has added a new feature to Search Console that will allow site owners to filter performance reports by ‘Search Appearance.’Search Appearance refers to the various ways a search result can be displayed according to how the content is marked up. This includes:Rich resultsAMP non-rich resultsAMP articleJob listingJob detailsWith this filter in place, site owners can isolate the performance of specific content types. So the report can display just the performance of AMP articles, or compare AMP articles versus non-rich

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Facebook Gets Instagram’s ‘Boomerang,’ and an AR Drawing Tool by @MattGSouthern

Facebook’s mobile app has been updated with some enhancements for Stories — an augmented reality (AR) drawing tool and Instagram’s popular Boomerang feature.Yes, that means Facebook is still trying to make stories happen on its network, but this time it finally has something unique. The AR tool is a feature that neither Instagram or Snapchat currently offer.Instagram and Snapchat offer ways to draw on top of videos, but not like this. Facebook’s AR drawing tool allows users to create 3D

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