Instagram to Feature Carousel Ads in Stories by @MattGSouthern

A new ad unit is coming to Instagram stories, as advertisers can now feature up to three pieces of media per stories ad.Stories ads will display multiple pieces of media in a carousel-style format, similar to stories you would see posted by any of your Instagram contacts. Users can tap through, swipe back and forth or pause the content. Previously, Instagram stories ads were limited to either one photo or one video. Now they can feature either three of the

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SEO vs. PPC: Which is Better in the Long Run? by @searchmastergen

It’s one of the most common questions asked by stakeholders for small-to-medium businesses.“Which is better for my brand in the long run, SEO or PPC?”The answer to this question isn’t simple, but it’s worth asking — and it’s definitely worth understanding.The quick, overarching answer is something like this:Search marketing deserves a multi-faceted approach that begins with a strong organic foundation that can, and should, be supplemented and enhanced with pay-per-click (PPC) campaigns to further increase exposure and increase conversions.So, it

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Millions of Twitter Followers Lost After Crackdown on Fake Accounts by @MattGSouthern

Prominent Twitter users have collectively lost over a million followers as a result of federal and state inquiries into fake accounts.Entertainers, entrepreneurs, athletes, and media figures have all lost a significant number of followers. One thing they have in common is many of them bought followers from a company called Devumi.Twitter has vowed to take action on Devumi, but declined to comment on whether or not it is purging fake accounts. Followers began to vanish after the New York Times

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How Link Building Will Change in 2018 by @_kevinrowe

Building links is still going to be important to SEO in 2018.According to a 2017 survey by SEO Powersuite, 72 percent of SEO pros believe backlinks are a significant ranking factor.While links obviously aren’t the sole indicator of a website’s quality and information, they do have an impact on organic search.Based on 2017 and where SEO is headed, here are a few predictions for link building will change this year.Even though old PBNs are easy to identify, some are still

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Instagram Introduces Type Mode for Text-Based Stories by @MattGSouthern

Instagram continues to build on its popular stories feature with an update geared toward text-only stories.Now stories can be published without a photo or video. Type mode allows users to create messages using a variety of typefaces and backgrounds.Type mode can be accessed from the camera screen with an option under the record button reading “Type.” Simply select type mode and write a message.From there, different text styles can be selected from the top of the screen. Text styles include

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Google Analytics Introduces New ‘Audiences’ Report by @MattGSouthern

Google is rolling out a new report in Analytics which analyzes a website’s custom audiences.This appears to be a quiet rollout with no official announcement, though Google is notifying users upon logging into Analytics.Here is the notification that comes up for those who have access to the new report:Clicking on “see report” will, of course, bring you to the report. It also triggers another notification with links to learn more about it.The report can be accessed manually by opening “Reports,”

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Google My Business Lets Restaurants Add Menus to Listings by @MattGSouthern

Google My Business is giving restaurants the ability to add and edit menus directly in their GMB listing.To be clear, this is different than the feature that existed previously where restaurants could add links to their menus. A feature also existed where restaurants could create and edit menus via the GMB API or third-party menu services.Instead of going through the GMB API or a third-party service, restaurants can now add a structured menu right in their own GMB page.Menus can

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7 Insights Into How Google Ranks Websites by @martinibuster

Google’s algorithm is built around solving problems for users. That’s why there are featured snippets, carousels and local search specific results.   The implications of how Google understands user intent and how it uses that information to rank sites is very useful for developing a winning content strategy. The following are insights developed by studying patents and research papers published by Google itself.One of issues with identifying user intent is that almost every query contains multiple user intents. Google solves this

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4 Advanced AdWords Audience Targeting Tactics by @iambenwood

The audience targeting options available to PPC advertisers across both search and social are constantly evolving.In the past few years, advertisers have begun to be able to target custom audiences through search network campaigns, create similar audiences to mimic users who have completed a desired action on their website and target users via mailing list upload features such as customer match.In this post, I will outline four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and

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